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Real customer relations are generated when a brand succeeds in engaging users in an ongoing dialogue. 

The prerequisite for keeping an ongoing dialogue is relevance. Relevance can be ensured when the brand continuously learns and applies this knowledge to the interactions with the user.

Vertic has developed a global digitally centered dialogue program for patients at LEO, where content delivered to the users is carefully tailored according to the profile of the users.

The future success of marketing lies in delivering personalized and relevant content to users that can result in generating leads and increasing sales. Driving relevant traffic to the marketing solution is a prerequisite for establishing a satisfactory return on the investment and ensuring a meaningful relationship with users. In order to achieve these goals, the media that can provide the necessary information on the target group needs to be identified. Vertic has found that by leveraging the LinkedIn platform and technologies, the challenge of driving relevant traffic and delivering personalized content to the users can be overcome.

The healthcare industry is facing the intersection of a previously unseen rate of technological adoption and fundamental changes to its business model. In a market where only few real innovative pharmacological solutions are launched; where payers are cutting costs, focus more on patient outcomes and apply strong health economic perspectives when granting approval and reimbursement; and where GPs have less face to face time with sales reps, digital is contributing to reinventing more or less everything within the pharmaceutical industry.

What is with all those Harlem Shake videos? Everyone from the U.S Diving team to the Miami Heat has made their own version and reached over 30 million views. Why do videos like these spread so quickly?

Just in from #SXSW "Death to the Coach Potato!" TV is no longer a passive activity. #socialTV

Time Inc.asked Vertic, as a specialist in Enterprise-level WordPress, to create its leading online publication, Life.com.

Vertic has created a campaign for Vestas that asks 600 top executives at global brands to promote direct investment in wind. 

Thursday and Friday last week, Vertic attended the Gamification Summit (www.gsummit.com) for the first time. The 2-day Summit featured a wide range of KOLs from the gamification industry and representatives from leading global companies, which are looking to dipping their toes into the pond of gamification.

The VerticPortals family is happy to announce that as of 1st July 2011 we have officially changed our name to Vertic.

Pandora’s IPO last week caused a symptomatic response from different industry experts about internet companies’ ability to generate profits. Hence, at the end of Pandora’s first day of trading, the company was valued at $2.8 billion, which by all accounts is a staggering number for a company that is not profitable. 

A new survey by Edison Research and Arbitron shows that Twitter has a serious awareness vs. usage problem. Accordingly, 92% of Americans older than 12 are familiar with Twitter, while only stunning 8 % have used it. 

People might be participating because they “like” a brand on Facebook, “follow” a ditto on Twitter, or “check in” through Foursquare, but this should be interpreted based on the fact that the level of motivation necessary to participate is equally lowered.

The potential for consumer engagement within social networks such as Facebook, Twitter, LinkedIn etc., tends to split opinion: successful marketing has either become a matter of “likes” and “followers”, or everything that can be measured beyond the realm of social media. No matter your stance, what remains is that existing and – perhaps more importantly – potential customers flock to social networks in large numbers.

It’s been difficult to avoid Lady Gaga the last year. She has become a worldwide hit – even my 2 year old son likes Gaga and wants to watch her on Youtube. Gaga is mostly known for her music but what I think is impressive is her ability to market herself.

As dialogue moves online between companies and customers and back between customers and companies, knowing who you are actually talking to becomes less transparent. I think this is a problem both for companies and consumers, and undermines the value of a growing online dialogue.

The latest Nielsen study shows that more and more seniors 65 or older are online and they are spending more time online in the U.S. The study does not give reasons why this is happening but I think it’s a just another example of how the Internet has gone mainstream.

Sometimes inspiration comes from unexpected sources and this time it’s all about rock and roll. Above the post I have embedded a short presentation from the rock band Chester French.

As our eyes are opened up to the expanding communication connections between companies and the world they live in, a new concept has emerged known as Social Relationship Management (SRM). One might think this is just CRM but I will try to explain how SRM goes beyond, and even compliments, CRM.

One of the really fascinating attributes of social media marketing is both scary and tempting at the same time, at least from a company’s perspective. You start putting power in the hands of your customers.

I have always had a soft spot for strategy and the Internet has forced some fast-paced strategic shifts upon many a business. One of the hardest hit is the music industry with dramatic loss of control and loss of revenue.