Creating a best-in-class user experience for the worlds Business Software Leader.
SAP, the software giant, has multiple store owners and platforms with no single entry point to stores. As a result, experience and design were deeply fragmented with the Stores featured on multiple platforms and sites, including HTML, Silverlight and iOS native app. Additionally, SAP was primed to launch a new HTML 5 store via the Tablet, adding to the design dilemma.
The Phase 2 redesign used a Responsive Design methodology that ensures mobile accessibility in a single HTML 5 design while delivering a cohesive online brand experience across devices and a prioritization of content based on user needs.
SAP Store has transformed and redefined the concept of the industry’s online shop. The SAP Store is built on a B-to-B-to-C approach and as more solutions become available online and across devices, SAP continues to gain traction and reach new and existing customers.Case Study Download Core Service Line User Experience/ Interface Design