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Forrester + Vertic
Discuss Share of Life


“Companies that really want to achieve a “share of life” relationship with customers will need to do right by them — not just for a moment, not just for a campaign, but for life.”

James McQuivey, Ph.D. is a VP and principal analyst at Forrester.


Forrester publications that discuss the Share of Life model

Listen to the podcast

James McQuivey, VP and Principal Analyst at Forrester, stopped by the Vertic office and sat down with our CEO Sebastian Jespersen to chat about how companies can achieve a “Share of Life” relationship with customers. A few of the key discussion points were recorded by James and published on his podcast.

Read the Forrester blog post

The podcast was accompanied by a blog post that was written following James’ visit. It reflects on the discussion, the tie-ins between Forrester’s previous research in the space and Share of Life, and the future shift in marketing that will come as a result of this new way of thinking.

Read the blog post

About Vertic

Success means building client brands while creating tangible business results and award-winning solutions.

What is Vertic?

Since Vertic's launch in 2002, we've been fiercely dedicated to developing digital solutions that help our Fortune 500 clients build their brands, provide superior customer experiences and generate tangible business results. Our approach is interdisciplinary, combining strategy, storytelling, creativity and interactive design. We're independently owned with offices in New York, Seattle, Copenhagen, and Singapore.

Our Vision

At Vertic we believe people must be engaged when interacting with a brand. That’s why our solutions allow the user to develop an affinity and an emotional bond with the brand. This means our work changes consumer behavior and in doing so, generates demand for our clients' brands, products and solutions.