Creating awareness about the nature of COPD
KOL based e-learning
The digital sphere is heavily saturated with content on the topic of COPD. So the challenge was to cut through the clutter, and create awareness among HCPs of the findings as regards a COPD specific inflammation and, in turn, a new RX product from Takeda.
We surveyed how HCP search for content in the digital sphere on the topic of COPD. Subsequently, content was aligned to meet those needs. In addition, different interactive functionality and multimedia was developed to activate the potential of digital communication. One examples is Got3 minutes, which allows the HCP to make her own customized version of the Takeda pitch for the product. All components on site were built to support the key messages taking HCPs through the mental stages required to buy in to Daxas proposition as a new treatment within COPD.Core Service Line HCP Communication Case Study Download