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Panadol App

Support parents in managing kids diseases

Challenge

Parents of children with mild pains and fever are often concerned with the proper dosing of paracetemol, an over-the-counter pain reliever and fever reducer. Give too much, you can hurt your child. Give too little, they don’t get better. GSK, a global pharmaceutical company and maker of this drug, wanted to reach parents to provide proper dosing advice.  They already had in place a print pamphlet with this information that was distributed at pharmacies, but needed a more widespread approach to reach their target audience.  Vertic was tasked with digitalizing the pamphlet and the dosing advice for mobile. 

Solution

Vertic developed an app for iOS that’s distributed through the App Store. It features an interactive dose calculator and a reminder function to drive user adherence. Furthermore, disease information is built into the app and the content structure is built on the tenets of mobile interaction design best practices. The app is optimized for content and language versioning making it a scalable international solution.   

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Mikkel Arnoldi Mikkel Arnoldi Global Head of Vertic Healthcare
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