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Digital Brand IQ

Challenge

The healthcare industry faces a rapidly increasing rate of technology adoption. Companies must understand how digital is now being used by HCPs, patients, payers and caregivers alike to successfully compete in the marketplace.  

Solution

Vertic’s digital brand IQ identifies the customer’s voice by looking at their search behavior and social media conversations. It examines this voice – known as the demand side – while also looking at the supply side to document the content and services offered by competitors in the digital space. This provides a picture of the gap between demand and supply in the digital sphere.


Benefit

Through a detailed analysis of both the demand and supply side in the digital arena, brands get a clear picture of the case for activating digital as a strategic media. This also provides a comprehensive overview of the key areas in which to implement digital activities for maximum effectiveness.


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