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E-detailing

Challenge   

Print marketing materials production and distribution costs continue to increase, lessening their appeal and usefulness. Digital assets such as PowerPoint don’t have a flexible framework to allow for a change in content on either the local or global level.  

Solution  

E-detail is a creative presentation tool Vertic created for sales reps in the healthcare industry. It includes features designed to achieve a variety of business objectives. Some simply digitalize existing details and integrates them with major closed loop marketing and CMS systems (including Veeva, Agnito, CQ5 and Proscape). Other features activate the unique potential of tablets to make the sales meeting a collaborative, mututally educational experience.   

Benefit

Customizing the E-detailing enables businesses to work more efficiently and effectively, whether it’s cost cutting, improving a sales meeting or ensuring that relevant data points are collected from each sales meeting to optimize learning.

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