HCPs are often occupied with their day-to-day work schedules, leaving little time for inspiration and learning. Events and conferences, however, provide a period of high receptivity where they are open to listen and learn. This offers an opportunity to influence and interact digitally with participants and non-participants before, during and after the event.
Vertic has various solutions for event activation. The first solution features tweeting aligned with the event program on the relevant event hash tag activated from a twitter profile with the appropriate following. The second is the creation of a personal digital landing page with pertinent content for each booth visitor. The third solution integrates gamification into the booth set-up through 3D iPad games.
By increasing and extending the interaction with HCPs before, during and after the event, we enhance the impact of the pharmaceutical company’s event participation.