Patients are increasingly empowered as healthcare information is readily and easily available online. “Doctor Google” is now the preferred choice for information instead of the family doctor.
The industry can reclaim the patient relationship by building a digital ecosystem of interlinked digital assets: owned, influenced and earned. This provides patients with the knowledge they seek while optimizing the digital presence within a given disease or treatment area.
By maximizing the visibility of a select message across interlinked digital assets, a company maximizes its presence in all digital touch points, including search engines and social media, and in turn, maximizesthe influence of its content. It also increases its appeal as a partner for collaborating on content and traffic with third-party destination sites.