A turbulent 2020 meant many companies had to respond faster to change, becoming more digital, virtual, and nimble as the pandemic transformed shopping, dining, fun-time, and work-time dramatically. The CMO is best positioned to lead this transformation with strategic thinking and a deep understanding of the intrinsic digital relationship between brand and customer. This requires new skill sets, fresh ways of thinking and new organizational responsibilities.
- Sebastian Jespersen, CEO, Vertic
- James McQuivey, VP, Principle Analyst, Forrester
- Tifenn Dano-Kwan, Chief Marketing Officer, Dropbox
- Ann Rosenberg, Executive Sustainability Tech and Board Advisor