Vertic has developed expertise within several specific industries, enabling us to understand stakeholder needs, provide qualified perspectives and create effective digital solutions that not only adhere to best-practices but supersede them to set new industry benchmarks.
Our cross-industry knowledge aids our appreciation of user preferences in general, leveraging the latest trends within UX, marketing and technology from outside a particular industry, and applying them appropriately to push the boundaries of another sector’s usage of digital.
Precision healthcare, telemedicine, and AI-enabled medical devices are just a few of the ways digital transformation is impacting the industry. Healthcare organizations need to remember to put patients – rather than products - at the forefront of this transformation in their marketing and communications.
For a sector that extols the benefits of digital transformation for its customers, many organizations don’t go-to-market with the same levels of intelligence and digitally-savvy means.
