Digital Transformation

The future of B2B events is now

Today, we no longer go online; we live online. As every company and every marketer re-imagines all facets of their digital ecosystems - from websites to social networking, from digital media and communications, to transaction processing that transcends the traditional functions of sales, marketing and customer service - it is also clear that an increasing part of our decision-making also now happens online.

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Account Based Marketing

Unleash The Potential of Account Based Marketing

Account Based Marketing (ABM) is the ‘new black’ in B2B. And no wonder, considering that it costs five times more to attract a new customer than to keep an existing one and 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger.

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Digital Transformation

Digital Fall Back Strategy - in case of congress cancellation

Globalization requires compromises. Reducing face-to-face interactions is one of those compromises. Business travel is part in depleting the globe’s resources and the environment; it is costly from a company perspective both in terms of the direct expenses connected to travel, the commute time as well as recovery time from travelling across geography and time.

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Our Thinking

Our View on a Digital World