As part of Vertic’s delivery of strategy, UX and design of the new RockCommerce platform, the solution included the following elements:
Use cases and customer flows
ROCKWOOL prioritized the customer-sales touchpoints for the new eCommerce requirements. Based on that, Vertic mapped the defined flows and used cases in order to determine how customers prefer to purchase, looking at how online transactions take place across devices and specifically on mobile devices.
Data flow and reporting
Vertic created the strategy for how the data should flow within the different ROCKWOOL properties. This informed how and when to merge multiple data sources, defined what systems needed to hold what data, and outlined dashboard build for reporting on customer behavior to the sales and marketing teams.
One shopping cart across brand sites
Vertic created and integrated one shopping cart across all product sites to enable users to have a holistic and efficient buying experience.
Custom pricing
The eCommerce platform enabled custom pricing and volume pricing needs for designated accounts and customers.
Integrated cross-domain chatbot
Rocky, the chatbot humanizes the information-seeking process by prompting a dialogue, which enables users to be guided to the right information across the entire digital ecosystem (pre-login and post login).
Individualization & personalization
Vertic created an experience layer on top of the transactional one that individualizes the experience for each user based on past behavior. Leveraging Episerver’s intelligence cloud capabilities and Demandbase’ audiences platform, the solution enables a personalized experience based on the user's segment data, and previous content engagement and digital behavior. Vertic also enabled self-segmentation on the platform that allows further tailoring of content based on the user's preference.
