Who We Are

Vertic is a strategic digital agency transforming how brands connect with customers

Helping brands form deeper and lasting connections with their customers. We define this as Share Of Life™.

Meet Us
Our Thinking

We create meaningful digital experiences to gain Share of Life™ with the digitally empowered customer  

Share of Life™ is our doctrine. This thinking enables us to weave your brand into the fabric of your customer’s digital life.

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Featured Work

Reinventing the corporate website for GE

Project Overview

Vertic transformed GE.com into a customer-centric experience. By combining insights, use of technology and simplistic design principles, the corporate website became an intelligent gateway to the GE universe.

Technologies Applied
  • Drupal
  • Demandbase
  • Marketo
  • SOLR Search
  • Converse AI
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Featured Work

Staying ahead of the competition with the new data driven & personalized Ariba.com

Project Overview  

Vertic transformed SAP Ariba’s marketing model to meet  the customer's digital expectations. Ariba.com delivers a second-to-none customer experience and creates tangible business impact.

Technologies Applied
  • Sitecore
  • Marketo
  • Demandbase
  • Adobe Target
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Featured Work

Digitally transforming ROCKWOOL GROUP with personalized experiences

Project Overview

The platform for the .com acted as the ‘spine’ of ROCKWOOL GROUP’s digital transformation, connecting the intelligence of all users’ front-end interactions to back-end systems.

Technologies Applied
  • EpiServer
  • Marketo
  • Demandbase
  • Converse AI, GA
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Share of Life™

Today,
we no longer go online,
we live online

Positioning what the brand stands for was yesterday’s mantra. Now the big idea is to entangle the brand and the user in mutually rewarding digital experiences. Think of Share-of-Life as the depth of a brand’s involvement in the customer’s multi-screen day.

“The Share-of-Life platform developed by Sebastian Jespersen and Stan Rapp, goes far beyond the Share-of-Wallet or even Share-of-Mind metrics,”
reports James McQuivey, VP and principal analyst at Forrester Research. “The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.”

Weaving your brand into the fabric of your customer’s day. That’s how you gain Share of Life™.

Learn More About Share Of Life™
Share of Life™
The Share of Life™ platform goes far beyond the Share of Wallet or even Share of Mind metrics. The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.
James McQuivey
VP and principalanalyst at Forrester Research
Our Thinking

Our View on modern brands in a digital world

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