Helping brands form deeper and lasting connections with their customers. We define this as Share Of Life™.Meet Us
Share of Life™ is our doctrine. This thinking enables us to weave your brand into the fabric of your customer’s digital life.Learn More
Vertic transformed GE.com into a customer-centric experience. By combining insights, use of technology and simplistic design principles, the corporate website became an intelligent gateway to the GE universe.
Vertic transformed SAP Ariba’s marketing model to meet the customer's digital expectations. Ariba.com delivers a second-to-none customer experience and creates tangible business impact.
The platform for the .com acted as the ‘spine’ of ROCKWOOL GROUP’s digital transformation, connecting the intelligence of all users’ front-end interactions to back-end systems.
Positioning what the brand stands for was yesterday’s mantra. Now the big idea is to entangle the brand and the user in mutually rewarding digital experiences. Think of Share-of-Life as the depth of a brand’s involvement in the customer’s multi-screen day.
“The Share-of-Life platform developed by Sebastian Jespersen and Stan Rapp, goes far beyond the Share-of-Wallet or even Share-of-Mind metrics,” reports James McQuivey, VP and principal analyst at Forrester Research. “The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.”
Weaving your brand into the fabric of your customer’s day. That’s how you gain Share of Life™.
The Share of Life™ platform goes far beyond the Share of Wallet or even Share of Mind metrics. The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.
What is your first touchpoint when evaluating a company? According to research from DemandGen , 71% of B2B buyers say that a company’s website is the most influential touchpoint when making a business decision.